Press
Examples of copywriting and the ideas I've come up with for press.
Client: Royal British Legion
Campaign to launch Veterans' Gateway – the first point of contact for veterans in need of support.
The campaign, 'Let's get it SORTED', played off the no-nonsense attitude that service men and women have. Each advert took a different civilian situation and let them know that help is never far away.
Client: Sky
Tactical ads that came out around the release of the new Virgin V6 box – the biggest rival to Sky Q. These adverts gently reminded potential customers that Sky is still the best TV experience around.
Client: NUFC
A local press advert that celebrated how the club managed to get out of the championship and back into the Premier League.
Client: Ariel
Fashion-led adverts as part of the 'My Ariel' campaign, celebrating people's love of clothes.
Client: Sainsbury's
Advert promoting the brand's new service, ChopChop. Delivering groceries to your door in under 60 minutes.
Client: Internet Matters
Part of the 'Protect their Curiosity' campaign, showing what it's like to be a child growing up in a digital age.
Client: BlackRock
Part of the 'See things differently' campaign for BlackRock Investment Trusts. Challenging the reader to see a different side of an investment story.
Client: BlackRock
Advert promoting the Global Multi-Asset Income Fund. Many times this team have decided to goes against the grain and invest when others don't. This advert tells the story of why.
Another media format to help the timeline come to life.