Examples of copywriting and ideas I've come up with for digital channels.
Websites
From cyberbullying information hubs to bespoke shutters and blinds, I've worked with a number of brands to amend their website content. Some adding an extra page or reviewing a section, others a complete rebrand with every page rewritten from scratch.
Blogs
Nowadays content may be king, but if it's not on brand then it may as well be written by anyone. I have experience writing for a wide range of diverse audiences, from students and parents to wealth managers and luxury shoppers.
Social
If you're looking to stand out on social or simply let your followers know what you've been up to, it's essential to stay on brand and always communicate in the same voice.
Client: Internet Matters
The brand wanted to raise awareness of the importance of setting parental controls. So we created the Internet Baddies – an on-brand way to talk about sensitive and sometimes dark issues.
Online banners drove parents to this house, where they could find all the information they needed on parental controls.
This featured step-by-step guides on broadband providers, smartphones, web platforms and games consoles.
You could even select all the relevant guides and email them to yourself if you didn't have time right now. Simple.
Client: BlackRock
Part of their 'Plan for Income' campaign, we created an interactive rich media banner that could help you plan for the future.
The consumer was taken on a life journey and asked simple questions that may come up in their future.
If the person said they were below 30 they would get early life questions. Above 50, later life questions. At the end they were given an estimate of how much they would need to save and a link to a BlackRock adviser who could help them achieve this.
For smartphones this experience took a different look and feel, with new ways of interacting.
The consumer would still get to the same end result, and driven to the place they needed to go.
Client: BlackRock
Part of the 'See things Differently' campaign, these interactive web banners helped the consumer see two different sides of a topical investment story.
A bespoke story was told for all the main BlackRock Investment Trusts, showing just how far their expertise reaches across the global.
During the 2014 retirement changes we even launched a tactical advert that used a tablet's gyroscope to interact.