Email
Examples of copywriting and the ideas I've come up with for email.
Client: Carphone Warehouse
Giving away free phone cases using the brand's quirky tone of voice.
Client: Investec
A series of emails that only took 60 seconds to read – perfect for high earners with little time on their hands. Everything came from the customer's Private Banker, so was written in a human way.
Another example from this series, this time contacting the customer about events near them that they may be interested in.
Client: Musicroom
A series of ultra-personalised emails based on everything the customer had ever bought – from first purchase to most recent.Here are examples of a cross-sell email, lapsed follow-up and monthly newsletter.
Client: NOW TV
To increase brand advocacy we sent out a valentine's poem to TV customers and gave them a chance to win a celebrity pillowcase.
A surprising amount of people entered this competition...
Client: Sky Mobile
A series of launch communications for new Sky Mobile customers to help them understand all the benefits.
Examples of quarterly emails, updating customers on their mobile plan and offering suggestions on what they may want to change.
Client: NOW TV
Pro-active email to encourage customers to catch-up on the first two seasons of Twin Peaks before the third season premiered on NOW TV.