Examples of copywriting and the ideas I've come up for experiential campaigns.
Client: Strongbow
As part of their continued brand presence at selected festival across the UK, we gave five friends the chance to build a pub before the festival starts – then live it up all weekend in style.
Layout of Strongbow's space at the festival, deciding where the pub build could happen and where the various acts could perform.
The lads built the pub (with a little help from various trained professionals).
And there was much rejoicing.
Client: E.ON
As part of their sponsorship of the FA Cup, E.ON wanted to have a presence at Wembley when fans came to see the quarter and semi final games.
Introducing FAN POWER.
We had two stands either side of Wembley Way, one for each set of fans. The floors were designed to collect energy when people jumped up and down on them.
We set the two teams against each other to see who could create the most power, with the chance to win tickets to the final.
Client: E.ON
The brand wanted a structure they could easily tour around the country that showcased their latest products and services in an interactive way.
The idea was to build an abstract building that was half a house, half an office building and surrounded by a community space – ensuring all of E.ON's 26 departments were catered for.
This was a giant build, which not only needed to be on brand visually and tonally, but also needed to be easily transportable between locations.
The end result though, did exactly what it set out to do.
Client: Coca Cola
During Coke's Olympic Torch Relay tour they gave out a large number of free cans and bottles, which could create a lot of litter.
Fortunately they had a way to help people 'Recycle to the beat'.
Client: Jose Cuervo
With all the panic around global warming, Jose Cuervo introduced the concept of global freezing.Why get hot and bothered when you can chill out in the sunshine with an ice-cold Cuervo.